We’re excited to officially launch our refreshed brand identity, sharpened positioning, and redesigned website! Huge thanks to Ostracon for guiding us through this process with expertise and creativity.

Our starting point wasn’t design — it was clarity.

Ostracon started by talking to our customers to understand how they see us. The feedback was consistent: we were described as experienced, trustworthy, specialized, practical, and convincing. Clients particularly valued our ability to speak business language (not technical jargon), understand their industry context, and turn AI into real, tangible business results. Many also pointed out our strength in facilitation and workshops:

They have a very solid framework and methodology for executing these kinds of projects.

But we also heard what we could do better. The biggest ask? Clearer articulation of our core services — and a stronger company identity that goes beyond individual experts.

So we got to work.

Introducing our new value proposition

Win in the Age of AI

Create new business models, develop smarter processes, and make better decisions with AI. We help you plan, build and roll out the change — from first steps to scaling across your company.

Let the most experienced AI team in the Nordics be your guide.

This message reflects what we do best: business-first thinking, practical results, and no unnecessary tech jargon. It’s also grounded in over tens of data and AI projects, deep cross-industry experience, and a collaborative working style our clients repeatedly highlight.

What’s new in our visual identity?

We also reimagined how we look — and more importantly, why we look that way.

Our new logo forms the letters "DD" as a magnet, symbolizing how we attract, structure and align data to create clarity. The new color palette features a bold lemon-lime accent that brings energy and freshness to our brand. (Yes, it felt a bit weird at first — but it works!)

You’ll see these changes across all touchpoints: from our presentations and reports to our social media and the new website.

🧲 The magnet shape reflects our role as a connector — of data, business needs, and impact.

🌿 The lime green brings a light, modern feel while standing out in a sea of dark tech brands.

New website

We also gave our site a full revamp — cleaner navigation, clearer services, and more space for showcasing customer success stories, including major impact cases from Tokmanni, Anora, Nordic Tyre Group, and more.

Thanks to everyone involved — especially our clients who helped shape this.

We’re just getting started. If you’re looking to turn AI into a competitive advantage, we’d love to show you how.

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