Viestimedia drives customer-centric growth with a new data strategy
A three-year roadmap for data and AI development - five value areas, measurable OKR metrics and a plan to improve customer data.
The challenge
Digitalization was changing how people consume content. Viestimedia faced rising print media costs and a shift to digital services - a new data strategy was needed to support business goals.
The operating environment was changing fast
Viestimedia, a leading producer of content related to rural life, forest and detached housing, faced rising print media costs and a shift to digital services. Digitalization was changing how people consume content.
Distribution channels were shifting
Postal delivery no longer ran daily and the traditional content publisher model needed an update. A more customer-centric way of operating was essential.
No data strategy
The company needed a new data strategy to support their business goals and ensure development work was aligned with the organization's business strategy.
What we built
A value-area-based data strategy with measurable OKR metrics and a three-year roadmap that phases development into projects.
- 01The Baseline
Value area identification
We worked with Viestimedia in workshops to identify the value areas where the company benefits most from data - customer experience, content and media sales, and content production.
- 02Metrics
OKR metrics per area
We created OKR-based metrics for each value area so that development could be measured and tracked.
- 03Data foundation
Customer data improvement plan
We identified gaps in customer data and built a plan to fix them - better customer data enables more accurate targeting.
- 04Roadmap
Three-year roadmap
We created a three-year roadmap for their data and AI development, phasing the work by value area and into projects. The roadmap is business-driven and trackable.
Results
A clear, business-focused roadmap for data and AI development that makes data work visible and understandable to leadership.
A business-focused roadmap that makes data development visible and understandable to leadership - investments are directed at identified development areas.
Customer experience, content and media sales, content production and other key areas tied to metrics.
A capability development roadmap was also created - data assets, platform, roles and data management.
Leadership and the board were satisfied with the plan and ready to invest in the identified development areas.
Beyond the numbers
- After the strategy work, we supported the rollout for over a year
- More targeted content and improved customer experience in daily work
