Veikkaus faced operational issues limiting its growth. These included inefficient workforce scheduling and marketing efforts that required too much manual work. They also needed to enhance customer engagement and streamline processes in legal, customer service, and design, but lacked a systematic way to find the best AI solutions.

We guided Veikkaus through AI discovery workshops involving various departments. This collaborative approach generated numerous AI ideas. We helped them select and analyze the 15 most promising use cases, estimating resources and costs. We then developed a strategic AI roadmap to guide their implementation.

Veikkaus now has a rich pool of AI initiatives and a clear focus on 15 high-impact projects. They understand their current capabilities and have a strategic plan for AI adoption. This roadmap provides a clear path to leverage AI for increased efficiency, better customer experiences, and revenue growth.