AI Strategy
Published on 5 Jun 2023
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Veikkaus plans AI future to boost revenue and efficiency
Impact
Clear Path to AI-Powered Growth
Veikkaus now understands how AI can improve its operations, from marketing to game design. They have a practical plan to implement high-impact AI solutions.
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100+
AI ideas generated
15
high-impact use cases identified
clear AI roadmap for execution
reusable innovation framework delivered
Challenge

Veikkaus faced operational issues limiting its growth. These included inefficient workforce scheduling and marketing efforts that required too much manual work. They also needed to enhance customer engagement and streamline processes in legal, customer service, and design, but lacked a systematic way to find the best AI solutions.

Solution

We guided Veikkaus through AI discovery workshops involving various departments. This collaborative approach generated numerous AI ideas. We helped them select and analyze the 15 most promising use cases, estimating resources and costs. We then developed a strategic AI roadmap to guide their implementation.

Result

Veikkaus now has a rich pool of AI initiatives and a clear focus on 15 high-impact projects. They understand their current capabilities and have a strategic plan for AI adoption. This roadmap provides a clear path to leverage AI for increased efficiency, better customer experiences, and revenue growth.

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We've helped manufacturers run their factories more efficiently, retailers optimize their stock levels, and consumer brands target their marketing spend better. And many more projects where our clients have seen concrete improvements in their business. Here are some examples of how we turn AI possibilities into measurable business results.
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